Running your own website is a bad idea unless you’re in the web development space. Yes there are a lot of online tools such as wix.com, webflow, WordPress and hundreds of other “build it yourself website platforms”. But the reality is unless you’re in the marketing or technical space, putting a website together without the right knowledge is a waste of time.
If you’re not committed to learning everything there is to know about websites we would recommend you get a developer and or web designer to help you. We at Sutherland Sites have found that even though these “build it yourself” tools exist there is one key feature missing from all of them, and that is on call support.
You can not call wix, webflow or wordpress directly and ask for assistance in updating or changing your website. Even your hosting provider considers this a seporate service. So if you’re not learning how to code or taking user experience design courses, we recommend that you get someone to assist you along the way. That’s what we at Sutherland Sites do.
Now you might think “Well, I’m going to do it anyway because I know best”. In that case here are some things you should be aware of. #Yourwelcome
Difficulties in running your own website
- Technical Issues
- Time & Resources
- User Experience
- Keeping up with updates
- Generating traffic and leads
Technical Issues
Business owners may not have the technical expertise to troubleshoot issues with their website, such as server errors, broken links, or security breaches. This can result in downtime or lost revenue.
Platforms that handle most of this for you like Wix and Webflow or even google sites won’t break or go down, however they are either limited in the design of what you’re looking for or it takes very long to learn how to design it just the way you want it on desktop… Then you need to design it on mobile and just that back and forth testing will take you a lot more time than you anticipate.
Time & Resources
Running a website requires significant time and resources, especially for businesses that lack dedicated web development staff. Business owners may find themselves spending more time managing their website than on other important business tasks like getting new clients or keeping the existing ones happy.
If you’re really going to tackle this, dedicate 1-2 hours a day for learning and implementing changes on your website.
User Experience
A poorly designed website or a website that is difficult to navigate can frustrate users and lead to high bounce rates. Business owners need to ensure that their website provides a positive user experience that encourages visitors to stay on the site and engage with the content.
Maintenance & Updates
Websites require regular updates to maintain optimal performance, SEO and security. Business owners who neglect updates may risk exposing their site to vulnerabilities or compatibility issues with new web technologies or getting left behind in the search pool.
Now the build it yourself sites again handle this for you, unless you have a WordPress site. But they also come with an annoying monthly fee, our services at sutherland sites also have that annoying fee, but we provide the support that other platforms do not. We found that our clients are happy to pay the monthly fee as it includes support and ongoing website changes to their websites.
Generating Traffic & Leads
Even with a well-designed website, business owners may struggle to drive traffic and generate leads. Effective marketing strategies, such as search engine optimization (SEO) and social media marketing, can help increase visibility and drive traffic to the website. However, these strategies can be time-consuming and require ongoing effort. Now would it not make your life a lot easier if you had an experienced web developer to consult with on what are the best practices specific to your business?
Conclusion
In conclusion you have 2 paths, a path of self-learning and a lot of trial and error, or as John c maxwell said if you want to go far, go as a team. Contact us today and let Sutherland Sites walk with you on your journey.